Unscrambling "Cheugy": Understanding Today's Cultural Alphabet

Eleanora Turcotte 29 Jun 2025

In the ever-evolving lexicon of internet culture, a word emerged from the digital ether, quickly becoming a shorthand for a particular aesthetic and sensibility: "cheugy." This seemingly whimsical term, often pronounced "choo-gee," burst onto the scene, primarily via TikTok, as a way to describe things that are slightly out of date, trying too hard, or just a little bit... basic, but not necessarily in a bad way. It's a nuanced descriptor, not quite "cringey" or "lame," but rather a gentle nod to trends that have passed

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